Why we exist
“Syntech believes in bringing value to the world through technology.”
Since our inception in 2002, we have, through the support of our clients, our commitment to the industry and a simple love for technology, helped to enrich the lives of people in Africa with exceptional electronic products.
With our thirst for learning, a drive for growth and a commitment to service excellence, we lead the market by overcoming challenges and never compromising our integrity.
It’s our strong work ethic and committed team that makes Syntech a success. We hire people based on attitude above proven ability and our strong and supportive culture helps to align the company’s vision with individual aspirations. We strive to empower our team to share ideas and the initiative to take action.
We work closely with our key resellers to add value to the market by incorporating products, services and providing exceptional technical support. This methodology helps our partners to deliver more than just a product, it enables them to create solutions that match market demand.
We cater for several industries and operate in multiple vertical markets, with particular focus placed on providing value added service and support to:
- Mass retail
- Niche retail
- Online retail
- Managed service providers
- Security and surveillance
- Apple resellers
Our revolutionary approach to distribution and advanced logistics network of couriers throughout Sub-Saharan Africa enables us to deliver thousands of products daily and provide localised warranty support on all of our brands. This ensures that all clients can expect cost effective solutions, delivered on time. We offer a wide range of technical services which include memory and component upgrades and diagnosing of hardware problems. All of these are performed by members of our highly trained technical department
Craig NowitzManaging Director
A pioneer in the IT industry, Craig started his own distribution company in 1993 and through acquisitions and mergers was part of the creation of the largest IT distribution company in Africa in the late 90’s. He left the corporate world to continue his passion for ﬁnding and growing new brands and revolutionary products by investing into Syntech in 2011 and has not looked back.
Rudi ThietzProcurement Director
Rudi entered the IT Industry in 1994 as a technician. He spent 12 years with a leading distributor before joining the Syntech team. Rudi has a strong understanding of international markets and has built strong relationships with vendors across the world. Rudi oversees the Procurement and Logistics departments and ensures that Syntech eﬀectively caters for our customer needs with the latest products and ample stock levels.
Ryan MartynSales and Marketing Director
Ryan studied a BCOMM in Information Systems at UCT and co-founded Syntech with Shirley while he was studying. He went on to build the business focused on delivering value-added products and solutions to niche markets. Ryan is regarded as an expert on storage and data workﬂows for the ﬁlm and media industry and works closely with resellers to develop and implement solutions into this market. Ryan is responsible for Sales and Marketing in the company.
Werner SchmidtFinancial Director
Having acquired four Diplomas and a BComm degree in the fields of General, Financial and Human Resources Management, Werner spent 4 years in Tourism and 17 years in Media, first focusing on Finance, but between 2008 and 2015, in the capacity of CFO, bridged the areas of Finance and Human Capital management. He joined Syntech in 2016 as Financial Manager to oversee the Financial and Human Resources elements at the company. The move to Syntech was a complete change in industry, but bringing about fresh and welcome new challenges nevertheless. In 2017 when Syntech converted from a Close Corporation to a (Pty) Ltd, he was appointed to the Board as Financial Director.
Francois LotteringRegional Director
Francois started his ICT career in 1996 with a prominent retail chain. In 1998 he joined the distribution sector as a channel sales representative and later moved into product management. Francois spent 7 years building and managing one of South Africa’s largest local PC brands after which he joined Supermicro as Sub-Sahara Africa regional manager, focussing on server, storage and datacentre infrastructure. Francois joined Syntech in July 2014 and heads up our Johannesburg branch.
What we believe in
Syntech is committed to growth and realising our vision, we exist to service our customers, exceed their expectations and provide returns for our shareholders.
We support the success of our brands through Innovation and developing solutions before the market has demand. We listen to our clients, act on their feedback and become more eﬃcient through improved processes. We lead the market by sharing knowledge and empowering our partners. Our success is dependent on trust in our team, supporting the channel and protecting our resellers.
Focused on our mission, leading through innovation, empowering through sharing, improving through awareness and growing through excellence.
Our company culture is deﬁned by a thirst for learning a drive for growth and appreciation of excellence. We are united in our commitment to innovation, overcoming challenges together and never compromising our integrity.
How we add value
Focussed Technical Product ranges
We clearly understand our strengths and where we are able to deliver value to our clients. We strive to source, stock and deliver the finest products from around the world and conduct thorough testing on products before we offer them to the market.
Our focus into particular markets helps our team to offer expert advice and support on our products. We believe that it’s important for us to understand our customers, their requirements and the products that they are interested in.
With our emphasis on product quality and strong understanding of our target markets, we offer focused sales and support in the following technical product categories.
- Computer systems and components
- CCTV and surveillance solutions
- Consumer electronics and accessories
- Apple related products
- Professional storage and solutions
Value Added Services
Syntech has excelled by identifying opportunities in niche markets and aligning products to those markets. We source industry leading technology from vendors around the world and distributing it throughout Sub-Saharan Africa – building lasting relationships with our suppliers and working with them to develop awareness and demand for the products in this region.
Detailed product information, case studies and marketing material are compiled and shared freely with our resellers in order to add value to the channel. Ongoing product training sessions and events are held, and our product specialists work closely with resellers to develop solutions that assist with the sales process. Every reseller has a dedicated account manager to ensure accountability, excellent response times and a personal interaction with our clients.
We actively work to grow our reseller network through the identification of new markets and building relationships with appropriate partners who can deliver value into these markets. Our reseller network is supported with lead generation, training, sales assistance, local stock and excellent warranty support.
We pioneer the market with new technology that complements traditional ICT infrastructure and helps resellers to offer more value to their customers.
Stock is managed from warehouses in Cape Town and Johannesburg where thousands of shipments are distributed efficiently and cost effectively to our resellers throughout Southern Africa. All Syntech clients can expect cost effective solutions, delivered on time.
Syntech’s unique RMA policy entitles resellers not based in Cape Town or Johannesburg to free collection, replacement and return of any warranty items which have been purchased from Syntech.
The Channel Sales manager reports directly to the Sales Director and is responsible for planning, implementing and managing the sales activities of the Cape Town channel Sales team to achieve defined sales objectives. Working closely with the individual team members to identify and realise their personal growth opportunities within the organisation