Key Retail Account Manager


Syntech is a fast-growing technology distributor, and our goal is to improve lives through the innovative technology we bring to the market – from cutting edge Smart Home Technology, to the latest innovative gaming gear and commercial electronics. We maintain a challenging work environment with corresponding respect for work/life balance.

We are looking for a Key Retail Account Manager with at least 5 years of experience in retail sales relationship management. The ideal candidate will have strong, established relationships with general merchandise retail buyers in Gauteng and have a keen interest and understanding of consumer electronics and accessories.

Tasks and Responsibilities

Sales and Strategy

  • Responsible for management and growth of the Key Retail Accounts
  • Develop a sales strategy to achieve organizational sales goals and revenues
  • Cultivate effective business relationships with executive decision-makers in key accounts
  • Preparation of budgets and individual account sales target plans, quantified with appropriate products and brands
  • Maintain and grow support team
  • Identify new opportunities and prepare solutions to realise potential
  • Develop and deploy deals to maximize value and volume
  • Manage and expand the product portfolio in key accounts
  • Investigate and report on lost sales and customer accounts
  • Track, collate and interpret sales figures
  • Forecast annual, quarterly and monthly sales revenue
  • Maintain inventory control
  • Conduct market research and competitor and customer analysis
  • Analyse data to identify sales opportunities
  • Develop promotional ideas and material with the marketing team


Account management

  • Uphold responsibilities as the primary business contact for the customer
  • Proactively manage customers satisfaction and service delivery
  • Build and manage strong customer relationships and trust
  • Co-ordinate strategic plans to meet and exceed sales targets
  • Take responsibility for the profit, loss and growth achieved in the account
  • Track performance and make necessary adjustments to ensure achieve account plans
  • Maintain excellent knowledge of our products, the customers business, competition, industry and capabilities of the customer
  • Anticipate customers’ existing and future needs
  • Manage all points of contact internally and externally to ensure all points of contact and influence are being served appropriately
  • Develop solutions for client’s needs and tap into the wider resources within the organization to develop client/ partner solutions which are mutually beneficial
  • Bring fresh insights to the client’s business which will help them deliver competitive advantage
  • Regular meetings with head office and visits to stores


Team management

  • Create an environment oriented to trust, open communication, creative thinking and cohesive team effort
  • Provide daily direction and input to support team and merchandisers
  • Serve as a focal point to communicate and resolve interface and integration issues with other teams
  • Tracking of the team and individual targets
  • Encourage creativity, risk-taking, and constant improvement
  • Coach and help develop team members to exceed their personal best
  • Facilitate problem solving and collaboration
  • Evaluate the performance of sales staff
  • Work closely with all departments to achieve goals set (Procurement, Marketing, Accounts, Technical)
  • Conflict management
Education and Experience
    • At least 5 years experience in retail sales relationship management
    • Strong established relationships with general merchandise retail buyers in Gauteng
    • Keen interest and understanding of consumer electronics and accessories
    • Team development and management
    • Excellent computer literacy and reporting skills
    • Outstanding communication skills
    • Professional, well presented and driven

Apply Now!

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