Cape Town

Social Media Manager (with copywriting experience)

Information

Syntech is a fast-growing technology distributor, and our goal is to improve lives through the innovative technology we bring to the market – from cutting edge Smart Home Technology, to the latest innovative gaming gear and commercial electronics. We maintain a challenging work environment with a corresponding respect for work/life balance.

 

We are looking for a social media manager with copywriting experience to join our marketing team. The candidate must have the ability to write well, formulate and implement social media content calendars, as well as be able to communicate narratives effectively to target markets and communities. This role will require you to create and deploy compelling content on a variety of platforms; from drafting PRs to creating engaging partner content, writing copy for new products, or drafting compelling posts on social media. You’ll work in a team environment with a group of talented individuals where you will help to develop and manage a variety of social media accounts, content calendars, customer queries, market new products, and create or engage with various communities in line with brand strategy. 

 

This position will require a degree of creativity and strategic planning, and the candidate must be able to manage multiple brand identities and tones across relevant platforms in exciting ways. Communication is an important part of the job, as you’ll work with management and clients to implement campaigns that will need to meet specific objectives. Proficiency in the various social media platforms is a requirement.

Requirements
  • Tertiary qualification relevant to the position
  • Minimum 2 years experience
  • ‘Finger on the pulse’ individual, aware and up-to-date with local and international brand and consumer trends
  • Proactive problem solver
  • Great written and verbal communication skills
  • Must be able to manage time and work to tight deadlines
  • Great organisation skills and attention to detail
  • Must be able to multitask (manage multiple creative briefs at one time)
  • Work at a dynamic pace with enthusiasm to reach the highest quality and seamlessly deliver on day-to-day requirements
  • Remain adaptable and flexible in the face of unfamiliar or changing situations
  • Willing to work necessary hours to make this position a success and ability to communicate if outcomes are not being met due to time constraints
  • Stay curious and constantly strive to develop your skills and craft
Job Specification

Social Media Channels

  • Management of social media channels, that are aligned with company’s overall strategy and brand strategy
  • Management of all social media channels, in line with brand strategy and content plan
  • Drive engagement and growth of social communities and proactive Online Reputation Management (blogs, social media, Google reviews, forums, et cetera)
  • Optimise the social media strategy on an ongoing basis, including researching and launching new social media channels when relevant
  • Development of strategic initiatives, in order to improve the performance of marketing campaigns
  • Development and executing of strategies, in order to grow the audience of our social media channels and blog
  • Management of customer support, by answering questions (phone, email and over social media platforms)

Content Planning

  • Creating and curating exciting and relevant content that increases brand awareness
  • Creating and managing the social media content calendar across platform channels, including, but not limited to, Facebook, Twitter, LinkedIn, Instagram, & YouTube 
  • Create thematic content relevant to identified audiences that is aligned with brand voice
  • Assist with creation, conception, and presentation of social media strategy and integrated marketing campaigns
  • Maintain a social content calendar that aligns with brand content strategies
  • Interpreting the direction of strategy/planning and creative leads

Events

  • Attending & promoting industry events (often outside of office hours)
  • Attending relevant events to promote each brand/category
  • Planning and managing online and offline community/social events

Reporting

  • Compile weekly reports on relevant social media metrics
  • Google Analytics and internal reports in order to get a better understanding of the performance of campaigns and develop an understanding of who our user base is
  • Analyse the long-term needs of the company’s social media strategy and offer monthly reports to the management team, that outlines any necessary changes to the digital marketing plan

Public Relations & Reviews

  • Create content for press releases, newsletters, website content, and by-line articles
  • Manage the review product process, selecting products and platforms that are aligned with the company’s overall strategy and brand strategy

Copywriting

  • Assist with creating engaging copy/descriptions for Syntech’s range of new and existing products
  • Assist with the creation of client presentations
  • Write for a number of channels and platforms
  • Adhere to and contribute to the writing style guide and tone and voice of the company and partners
  • Ensure that copy is accurate and without grammatical and spelling errors
  • Receive constructive feedback and use this to grow and improve as a writer
  • Brainstorm ideas and concepts with other members of the department to distill and develop ideas and promote these within the company

Apply Now!

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