Mobile Solution for In-store Digital Signage System

24 June 2021

Mobile Solutuions for In-store Digital Signage

Why have digital signage in pharmacies and retail stores?

  • Digital information systems reach 98% of customers (Markets and markets)
  • 400% greater attention in contrast to analogue, static advertising (Retail solutions online)
  • 75% of all purchasing decisions are made at the POS (Gesellschaft für Konsumentenforschung)
  •  40% of all purchases are made spontaneously (GfK, Uni Köln)


Giada is a leading provider of embedded computing systems and an expert of servers for small & medium-sized businesses. As one of the leading manufacturers cooperating with Intel® since 2003 and Associate Member of Intel® ISA, Giada closely works with its ISV (Independent Software Vendors) partners and dedicates efforts to continuously improve IoT solutions. easescreen, based in Austria, is a close ISV partner of Giada. It has been one of the most important pioneers in the digital signage industry for more than 19 years and is one of the world’s leading brands with its user-friendly software.


Through the use of mobile digital information systems, which are strategically placed in the cash register area, in the office, and on business premises, customers should be made aware of products, events, and other information which are promoting on POS screens. The use of mobile digital information systems will boost spontaneous purchasing and thus increase the sell-out of advertising products.

Solution Overview

This mobile digital information system includes Giada’s digital signage player F302, easescreen’s content management system, monitors selected by clients, and telecommunication services from local companies. This solution is designed for advertising agencies, media companies, and companies with their own advertising and media operations.


In order to ensure the highest level of security in data transmission, the data is transferred to the respective pharmacy systems via a UMTS modem (GSM) integrated in the media PC. Since the systems should be “mobile” and does not rely on local area network, making this system easy to set up and highly adaptive, also meeting the requirements for mass deployment. This type of mobile data transfer meets high-security standards and enables operators to centralize control of all POS screens.

Content Management

All in-store POS systems are centrally supplied with content. After the subjects have gone through the approval process, they are broadcasted to the individual POS screens via the Content Management Server. The management server software is designed by easescreen. Using this software, content can be broadcasted simultaneously to all store POS, regionally and/or individually.

Core Hardware

The Giada F210U is a compact-sized Intel Platform thin client Mini PC. It adopts Intel® Cherry Trail CPU and provides 2G/4G onboard memory and 32G/64G eMMC storage. This mini PC is very cost-efficient and is an ideal choice for small, static advertisement displays. Giada D67, powered by the Intel® Kaby lake CPU, the book-size Giada D67 pack offers better performance with lower power consumption into one unit, supports ultra-high-resolution display and is very easy & flexible for memory, SSD, and WiFi / BT / 3G module extensions. D67, as a typical signage player is powerful, durable, and very affordable, and is chosen for 4K display.

Hardware Specs.


  • Intel® Cherry Trail Processor
  • Onboard 2GB/4GB DDR3L Memory
  • 1 x HDMI, 1 x VGA
  • Onboard 32GB/64GB eMMC,
  • 1 x TF Card Reader
  • 1 x USB3.0, 3 x USB2.0, 1 x RS232
  • 1 x RJ45, 1 x Mini-PCIe for 3G/4G, 1 x SIM

More Specs. for F210U


  • Intel Core i5-7200U
  • 2 x SO-DIMMS, Up to 32G
  • 1 x HDMI(4096X2304@24Hz)
  • 1 x DP(4096X2304@60Hz)
  • 1 x COM, 3 x USB3.0, 3 x USB2.0
  • mSATA:1 x mSATA III
  • SATA:1 x 2.5″ SATA Drive Bay (Max Height 7.5mm)
  • On-board SIM Slot, Wifi/BT/3G/4G
  • JAHC Patented Technology for intelligent power management

More Specs. for D67

Proven Result

Austrian GSK-Gebro POS-Pharmacy Project, carried out by Kapsch (System Integrator), this project has equipped more than 200 pharmacies with a digital signage system in a rollout. The supra-regional content concept was editorially planned by GSK-Gebro and also integrates the respective, pharmacy-specific subjects. The solution is controlled via UMTS throughout Austria.

The following components and manufacturers have been used in this project:

POS-System: Kapsch BuisnessCom AG

Monitors: Samsung

Media-PC: Giada Content Management Software: easescreen

Infrastructure (data transmission): A1 Telekom Austria

For More Information

To learn more about Giada TM, please visit:

For more information about easescreenTM, please visit:

To see the latest technology of Intel IOT solution, please visit:


Original article published here: