Korean Starbucks Adopts Giada Entry-level Player

05 January 2021

Korean Starbucks Adopts Giada Entry-level Player

The use of digital signage and way-finder terminals within retail environments over recent years has increased substantially. Giada has been utilised in many retail spaces to attract shoppers and promote specific products with digital signage that creates an immersive in-store experience. Below is another instance in which Giada solutions were used for digital signage in the retail industry, allowing for rich effective content to reach consumers.

Case Study

Location: South Korea

Industry: Retail

Customer’s Voice

“We have a total of 1,180 Starbucks coffee outlets in South Korea, and we have been using Giada devices in many outlets. Giada’s products are stable, cost-effective and Giada provides good after-sales service. We are going to continue cooperation with Giada.”

– A Starbucks Operations Director

Introduction

The advertising machines of Starbucks in South Korea are usually placed at the entrance of the stores or the parking lot. They mainly adopt the vertical advertising machines, which are used to display new products and menus. The machines are also convenient for customers to order coffee. However, the space inside the advertising machines is limited, which requires small and light embedded computers. The machines also need to work continuously in the semi-outdoor environment for a long time.

Requirements

  • Stand for long hour operation
  • Compact, light and suitable for semi-outdoor environment
  • High-performance and low maintenance cost

Product Deployed

Giada VM23

Intel® Apollo Lake Processors
On-board 2GB/4GB Memory / eMMC Onboard 32GB
1 x DP, 1x HDMI, Supporting 4K Display
1x RJ45, 1 x M.2(2230) for WiFi/BT , 1 x RS232
3 x USB3.0, 3 x USB2.0, 1 x RS232
1 x RJ45, 1 x Mini-PCIe for WiFi/BT/3G/4G, 1 x SIM Slot

Key Benefits

  • Adopting Giada Patented Technology (JAHC) for intelligent power management
  • Stable performance and supporting continuous operation
  • Fanless design, silent and dust-free